ALLAbout Design Shanghai is a show for home fashion design trade, which is organized by JE Corporate, the biggest design agency that brings western designs to Chinese market. The vision of the show is to create a platform for design transaction between the western design studios and the Chinese industrial buyers. Based in Shanghai, ALLAbout Design Shanghai aims to become the China’s best event for the home fashion design market, attracting world top home fashion design studios, star designers and new talents, on the other hand attracting the major manufacturers and distributors from China market who are hungry for good designs.

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An unquestioned fact, China is the fastest growing economy of the world. Starting beginning of 2008, the country became the world’s third largest economy chasing after U.S. and Japan. As the country grow richer, retail sales in China have reached over 6 trillion RMB and are expected to continue increasing in the next 10 years to 30 trillion RMB. The local consumers are demanding well-made and designed products. Driving by this demand from the market, the manufacturers need good designs. Meanwhile, on the export market, China is well known for “MADE IN CHINA”. The country has made itself the factory of the world in the last ten years. Since last a couple years, due to the factors such as depreciation of U.S. dollar, increasing prices of labor and material etc. , China can no longer compete on prices alone. That forces the Chinese companies to make change. This new market development has great impact on home fashion sector. Most of the Chinese companies in the home fashion industry take product design as serious as never before, and indeed they need good designs to stay competitive.

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1. ALLA is all about home fashion designs
On this show, only home fashion designs, and design related products such as home fashion trend forecasts are exhibited.

2. ALLA is small
Only invite the qualified design studios and the VIP buyers in the industry. ALLA is small but efficient and effective. The needs of every customer are taken.

3. ALLA is VIP
Customers can enter the venue with VIP invitation. We invite the REAL customers only. We know the customers are able, willing and ready to buy good designs. None of the people who try to steal something will be allowed in the venue.

4. ALLA is quiet, comfortable, and a thinking place.
The regular fairs are noisy, rush, crowded, tiring too much distraction. We found the important reason why sales on the fair is low is because the ordinary trade fairs are not a good decision-making place. That’s why we try to create an environment that is quiet (we mean really quiet), relaxed, a private thinking place. Good coffee, soft drinks, snack, comfortable seats will be offered to every VIP customers free of charge.

5. ALLA is safe
Intellectual Property must be respected. We strictly control any kinds of camera.

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*Please find the logo and website link in the left panel in the same order

Organizer:
        International Home Fashion Design Alliance (IHFDA)
        JE Corporate Shanghai

Supporting Media:
        Opentextile.com

Supporters:
        Rotterdam Business School
        Guangdong Home Textile Association
        Hangzhou Home Textile Association
        Shaoxing Home Textile Association
        Haining Home Textile Association

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Please click here to download the FACTSHEET

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