Due to the increasing prominence of design in the commercial marketplace in China, there has been increased interest, desire and focus on design, especially design that is more attuned to global trends. This development makes ALLAbout Design Shanghai an ideal market place for western design studios seeking new markets in China, and the Chinese companies who wants to stay competitive by purchasing and using the western designs for developing new collections. It is the perfectly right point of the history to enter the market, and ALLA is the only fair in China that is organized to just show lifestyle product designs and the design related products.

Furthermore, product development is not easy process for the young Chinese managers and choosing designs is particularly not easy decision to make. ALLAbout Design Shanghai is different from ordinary trade fairs in terms of arranging the fair ground, the organizer try to create a quiet and thinking place for the buyers. This fact is expected to increase sales revenue for the exhibitors.

A marketing campaign will be aimed at JE Corporate's database of home fashion companies in the Chinese home fashion industry. If your company is interested in entering one of the largest emerging markets in the world, ALLAbout Design Shanghai may very well be the perfect show for you.